About Me :)
Hey, I’m Ayush Koul a media producer who’s spent the last few years moving between microphones, cameras, and creative chaos. I’ll keep this short (because, let’s be honest, attention spans aren’t what they used to be).
2019 - Started out as a freelance audio producer, collaborating with artists across the globe and helping bring their music ideas to life.
2022 - Graduated with a degree in Media and Journalism and joined India’s largest radio network, Fever 104 FM, as a media producer focusing on video production and editing.
2023 - Became one of the youngest show heads for The Indie n’ Folk Project, a show that featured Grammy-winning artists like A.R. Rahman and celebrated some incredible indie talent.
2024 - Took a leap of faith, quit my job, and moved to the UK to pursue my dream of diving deeper into sound earning my degree in Audio Engineering & Music Production.
In between all that, I’ve been running an online teaching platform, producing audiobooks for brands like Audible and Pocket FM, contributing to brand image repositioning campaigns, and lending my voice as a voiceover artist for radio and audiobooks.
2025 - With my degree wrapped up, I’m excited for what’s next shaping stories, crafting sounds, and building brand campaigns that blend the best of visual and audio storytelling.
Brands I have worked for
I’ve always believed collaboration is the best way to learn and curiosity has been my biggest teacher.
I love exploring the intersection of sound and visuals. Lately, I’ve been studying how acoustic spaces and sound textures influence media experiences it’s fascinating how much they can elevate storytelling.
When I first picked up a camera, I only knew video editing shooting professionally was new territory. I learned by observing, experimenting, and within a few weeks of interning, I was hired as a Video Shoot & Edit Exec. Experiences like these remind me that if you’re genuinely interested, you can learn almost anything.
A few years ago, I stumbled upon a podcast featuring Piyush Pandey, the legendary Head of Ogilvy, and his approach to understanding audiences and product logic completely changed how I see brand storytelling. That curiosity led me to contribute to brand re-positioning campaigns, where I began blending creativity with strategic thinking.
The stories behind each project could go on forever ask me sometime, and I’ll tell you all about them.
Until then, here are a few brands I’ve had the pleasure of working with in various capacities->
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